For corporate communications teams, digital signage offers a dynamic and visually engaging way to deliver messages across the organization. From lobby displays to conference room screens and mobile devices, digital signage allows companies to share important updates, reinforce branding, and enhance the employee experience.
But for many content creators, managing content for multiple screen types can be a time-consuming challenge. How can you create a message once and ensure it looks great everywhere—from digital displays in the office to the smartphones in your employees’ hands? This month, we’re diving into a question we often hear: How can I publish content once and have it appear everywhere?
The Challenge: Simplifying Multi-Device Content Delivery
Without the right tools, creating and publishing content for different screen types can be labor-intensive and inefficient. Imagine an HR team preparing a company-wide announcement about new benefits. They want to ensure the message looks good on the lobby’s large screens, the smaller conference room displays, and mobile devices. Each platform requires unique specifications, so the HR team uses valuable time and resources to manually resize images and adjust text layouts.
These repetitive tasks can slow the communication process, making it harder to deliver timely updates. Additionally, the need to tweak content for each device increases the risk of inconsistencies—branding elements like logos or fonts may look slightly different depending on the platform, and repeatedly retyping a message could lead to typos or errors, weakening the impact of the message. These inefficiencies can add up, causing delays and reducing the overall effectiveness of the communications strategy, especially in a fast-paced enterprise environment where information needs to be accurate and immediate.
The Solution: Korbyt’s Omni-Channel Publishing to all Hardware Types
Korbyt Anywhere streamlines and standardizes the content distribution process with a suite of powerful tools that make multi-device publishing effortless.
Broad Hardware Ecosystem Support
Korbyt Anywhere boasts compatibility with one of the largest ecosystems of hardware and media players on the market, making it easy to deploy content across various screen types. Whether you’re updating digital signage in conference rooms, room scheduling panels, lobby displays, or even employees’ desktop screens, Korbyt ensures that almost any device can serve as a player. This versatility eliminates the need to manually adjust content for individual devices, saving time and ensuring uniformity.
Built-in Mobile Content Distribution
With enterprise-grade apps for iOS and Android, Korbyt extends digital signage capabilities to personal mobile devices. Employees can receive targeted, personalized messages directly on their phones and tablets, giving your communications a broader reach while maintaining relevance. This functionality is especially helpful for companies with a distributed or hybrid workforce, where some employees may not regularly see in-office displays.
Flexible Browser-Based Tools
Korbyt’s progressive web application (PWA) and Sonar tool allow any device with a web browser to become a dedicated signage endpoint. Sonar can even embed content within your existing web infrastructure, such as intranets or public-facing websites, ensuring that information is accessible wherever your audience is. With PWA and Sonar, you can deliver the same content to digital signage displays and web-based platforms without duplicating efforts.
Omni-Channel Publishing
Korbyt’s platform is designed with efficiency in mind, allowing you to create content once and deploy it everywhere with just a click. The “Mobile/Web Post to Layout” feature enables content creators to push templated content across multiple devices in a single action. Pairing this with the Clever Playlist functionality means you can simultaneously schedule and deploy updates across screens—whether they’re in your office, accessed via a mobile app, or viewed on a web browser.
How to Publish Content Everywhere with Korbyt Anywhere
If you’re ready to simplify your content distribution, here’s a quick overview of how to use Korbyt’s features to publish once and display everywhere:
- Create Your Content
Start by developing your content in Korbyt Anywhere’s intelligent content management system. Use the platform’s intuitive content builder and flexible templates to design content that suits your brand and messaging, ensuring it looks good on various screen sizes.
- Provision Your Players
Confirm that your target screens are connected as players in Korbyt (a process known as provisioning). Screens can include traditional digital signage players, web-enabled devices using the PWA, and personal devices through Korbyt’s mobile apps.
- Use Omni-Channel Publishing Tools
Once your content is finalized, use the Mobile/Web Post to Layout feature to select a layout that will work across all your devices. You can also add the content to a Clever Playlist, which allows it to be scheduled and rotated automatically.
- Deploy with One Click
Hit publish, and your content will instantly propagate to all the selected screen types—no manual adjustments required. Korbyt’s platform automatically optimizes the content for the device it’s displayed on, ensuring consistency and clarity across all channels.
Streamline Digital Signage Content Delivery
Managing content for multiple devices doesn’t have to be a headache. Korbyt Anywhere provides a comprehensive solution that allows you to publish once and deliver everywhere with minimal effort. Whether you’re communicating with your team, engaging visitors, or reaching out to remote employees, Korbyt’s platform equips you with the tools to make your communication strategy as timely and impactful as possible.
Ready to explore how Korbyt Anywhere can simplify the content distribution process? Learn more about our content creation and publishing tools.
