Without an efficient system, managing digital signage content across multiple devices, locations, and screens can quickly become overwhelming. Smart content distribution strategies are required to ensure that the right content reaches the right audience at the right time.
Korbyt Anywhere offers advanced solutions designed to simplify content management through automation. By leveraging Korbyt’s enterprise-grade content management system (CMS), organizations can streamline how they organize, distribute, and display content across their digital signage networks.
The Challenges of Manual Content Distribution
Content managers often grapple with the complexity of delivering targeted content across diverse screens and environments. Challenges include:
- Manually sorting and assigning content to specific screens or locations
- Ensuring content consistency across multiple devices
- Reducing errors in content placement and scheduling
- Managing access control for different teams and users
These challenges can lead to inefficiencies, inconsistent messaging, and missed opportunities for audience engagement. Outdated or irrelevant content may be displayed, diminishing the effectiveness of communications and potentially harming brand reputation. Additionally, the lack of automation places unnecessary strain on teams, diverting valuable resources from strategic initiatives to repetitive, mundane tasks.
Automated Content Delivery with Korbyt Anywhere
Korbyt Anywhere’s intelligent content management capabilities address these challenges head-on. The sophisticated content filtering system automates content routing to the correct screens based on predefined rules.
This automation ensures efficiency, accuracy, and scalability for organizations of all sizes. Korbyt’s flexible architecture allows businesses to adapt their content strategies as they grow, seamlessly integrating with existing workflows and technologies. With Korbyt, organizations can maintain high levels of operational efficiency while evolving their digital signage to meet changing business needs.
3 Ways to Sort Digital Signage Content with Korbyt Anywhere
1. Tagging
Tagging is a versatile feature that allows you to assign descriptive labels to content and media players. These tags are invisible to viewers but serve as powerful tools for organizing content and automating distribution.
How It Works:
- Assign tags to your content and the players in specific locations.
- Create a Clever Playlist configured to distribute content based on matching tags.
- Once the tags are set, the system automatically routes content to the appropriate screens without manual intervention.
Example:
You tag your Dallas office players with “Texas” and also set up a Clever Playlist to pull in any content tagged “Texas.” Now, any content uploaded with the “Texas” tag automatically appears on Dallas office screens.
2. Player Metadata
Metadata functions similarly to tagging but offers even more granular control by identifying specific attributes of each media player.
How It Works:
- Assign metadata values like location, language, use case, or screen orientation to your players.
- Configure Clever Playlists to distribute content only to players with matching metadata.
Example:
You assign zip codes as metadata to players based on their region. Then, you set up a Player Group that only targets players with a matching zip code (ex: 75001). Now you can configure a Clever Playlist that targets the same matching zip code (ex: 75001) and automatically routes content to the appropriate screens.
3. Folder-to-Screen Sync
This user-friendly feature simplifies content management by organizing content through drag-and-drop folder structures synced with specific screen groups.
How It Works:
- Set up folders in the Korbyt Media Manager and control access based on user roles.
- Pair these folders with designated player groups through Clever Playlists.
- Users drag and drop content into the folders, and the system handles the rest.
Example:
Create a folder for Dallas employees, restricting access to ensure only authorized users in the Dallas office can upload content. Pair this folder with selected Dallas office players/screens via a created Clever Playlist. When content is added to the folder, it automatically displays on the targeted screens.
Get Started with Korbyt’s Content Filtering System
Implementing Korbyt’s content management features is straightforward. Here’s a step-by-step guide:
- Define Your Content Strategy: Identify the key audiences, locations, and content types you want to target.
- Set Up Tags and Metadata: Assign relevant tags and metadata to your content and players.
- Organize Content with Folders: Use folder-to-screen sync for intuitive content management, ensuring the right content reaches the right screens effortlessly.
- Create Clever Playlists: Configure rules within Clever Playlists to automate content distribution based on your tags and metadata.
- Manage User Roles: Implement role-based access to control who can upload and manage content, maintaining content integrity and security.
Simplify Your Digital Signage Content Management with Korbyt Anywhere
Managing digital signage content doesn’t have to be complicated. With Korbyt Anywhere, organizations can leverage powerful automation tools to ensure their content is always in the right place at the right time. Features like tagging, player metadata, and folder-to-screen sync streamline content distribution, reduce manual effort, and enhance the overall effectiveness of digital signage strategies.
Ready to simplify your digital signage content management? Explore how Korbyt Anywhere can transform your content delivery process today.
