The strategic partnership between hardware and software providers elevates the corporate office without sacrificing security, efficiency, or usability.
This global biopharmaceutical company is on a mission to develop treatments for brain diseases like depression, schizophrenia, and Alzheimer’s. Clear internal communication facilitates this important, life-changing work. But prior to Korbyt Anywhere, the company’s communications technology posed challenges due to a cumbersome interface, poor security practices, and inefficient workflows.
To upgrade the signage in its Deerfield office, the company sought to simplify and centralize content management while maintaining rigorous security standards. Korbyt partnered with the organization’s global security team and its hardware provider, Barco, to implement Korbyt Anywhere. This solution seamlessly integrated with the company’s Barco hardware to upgrade 30 screens in communal spaces, resulting in a modern, cohesive look and feel that revolutionized how employees communicate within the organization.
Challenges
The organization had to navigate specific challenges to launch its digital signage program.
- Remote Security Team: Despite piloting the program in its U.S. office in Deerfield, the project required approval from the company’s Copenhagen-based security team. The Deerfield office had to coordinate across an ocean without an in-person opportunity to demonstrate the software, which needed to meet rigorous security standards.
- Integration with Existing Hardware: The new digital signage system needed to integrate seamlessly with the company’s existing hardware from Barco. Choosing a system with extensive integration capabilities allowed the organization to keep the hardware it was happy with and make little additional investment.
- Cross-Functional Use: Corporate communications employees were the primary users of the new system, making it crucial that content could be easily updated and managed by non-technical staff. Flexible, user friendly software was a must.
- Variety of Content: The options for uploading and arranging content were limited in the old system, so the company couldn’t feature the range of content it desired. The new digital signage needed the flexibility to feature timely company announcements, product launches, employee recognition, and DEI initiatives simultaneously.
The Korbyt Anywhere Solution
The solution to the company’s unique situation was the secure integration of Korbyt Anywhere with its existing Barco hardware.
- Login Security and User Permissions: Korbyt offers multi-factor authentication (MFA) options and supports role-based access control, which allows administrators to define different levels of access and permissions for different user roles.
- Robust Security Controls: Korbyt’s SOC 2 Type II Compliance certification demonstrates that the company has in place appropriate safeguards to protect sensitive customer data, maintain system availability, and ensure the accuracy and integrity of processing.
- Smooth Implementation: Korbyt Anywhere’s compliance with stringent security requirements ensured a smooth approval process from the global security team. Korbyt worked closely with the Copenhagen staff to facilitate a technology audit and ensure the security team was satisfied with the system.
- Seamless Hardware Integration: Korbyt’s partnership with Barco allowed for compatibility with the company’s existing Barco hardware, streamlining the implementation process and saving the company money.
- Streamlined Content Management: Korbyt Anywhere’s user-friendly interface was essential for the corporate communications team to easily manage and update content without the need for technical expertise.
- Centralized Campaign Monitoring: The ability to control and update all signage content from a single laptop, both onsite and remotely, offered the flexibility needed to manage cross-promotional campaigns in real time.
Results
With Korbyt Anywhere’s integration with Barco, the company recognized the effects of its elevated workplace almost instantly.
Result 1: Professional Appearance and Brand Consistency
The Deerfield office’s new Korbyt system received praise from stakeholders, standing out as the most advanced digital signage of all the company’s affiliates, including the global headquarters in Copenhagen. Consistent, professional messaging is now displayed throughout the building, from conference rooms to common areas.
Result 2: Secure, Centralized Control and Flexibility
Korbyt Anywhere allowed the company to remotely and securely update content, providing unprecedented flexibility in company communications. The company’s leaders had peace of mind knowing Korbyt adheres to industry best practices for security, so its data was safe on the Korbyt network.
Result 3: Diversity of Content
Korbyt Anywhere’s adaptable, user-friendly content management system empowered non-technical employees to easily control and rotate content regularly, leading to more timely updates. Plus, the company could easily showcase multiple items at a time, increasing the number and diversity of topics that could be highlighted at once.
Result 4: Enhanced Engagement
The new content enriched the company culture and increased employee engagement. Employee appreciation content and updates about DEI initiatives helped team members feel both seen and recognized, while company news and product updates deepened employees’ connection with the mission and work of the organization. Features like QR codes linked to surveys to increase interaction and encourage feedback from employees.
Conclusion
The strategic integration of Korbyt Anywhere’s software with Barco’s hardware supported the global biopharmaceutical company in upgrading its digital signage program while maintaining the highest standards of security. The initiative signaled to customers, employees, and executives the organization’s commitment to growth, innovation, and effective communication. The consistent display of corporate messaging throughout the building has enhanced employee engagement and encouraged closer alignment among all stakeholders.
In the future, the company plans to expand its successful digital signage program to its research facility in San Diego and its lab in Seattle. This expansion would ensure consistent messaging and brand alignment across all its U.S. facilities, keeping the polished and professional look a hallmark of the brand’s image.
