Digital signage tools streamline content management, reducing time spent by more than 80%.
With a hybrid workforce, balancing remote and in-office engagement through company-wide communication is more critical than ever. Foundation Medicine, Inc., a genomics company committed to transforming cancer care, faced this challenge while transitioning to a new headquarters in Bostonโs Seaport area. The organization sought an advanced communications system to complement its state-of-the-art facility, emphasizing digital signage visible from all office spaces to ensure messages reached every employee effectively.
Korbyt not only integrated seamlessly with the companyโs existing hardware but also provided exceptional customer service and a user-friendly platform, making the switch smooth and efficient. As a result, Foundation Medicine reduced content launch time by over 80% and significantly boosted the reach of its internal messaging.
Challenges
Foundation Medicine wanted to overcome several key challenges with its existing digital signage program.
- On-brand presence: The new Boston office would act as the companyโs headquarters and represent the brand to stakeholders. Thus, its digital signage needed to be fresh, consistent, and creative
- Timely content management: As an innovative hybrid organization, Foundation Medicine needed to be able to refresh, rotate, and remove content easily and remotely to ensure that employees received the most relevant and timely information.
- User-friendly technology: Foundation Medicine needed an easy-to-use system that wouldnโt require input from multiple teams to get simple messages live.
- Targeted communications: Foundation Medicine wanted to maximize the relevance of messaging on digital signage by designating some screens for localized team content. At the same time, it was important to ensure company-wide messaging was communicated consistently across the organization.
The Korbyt Anywhere Solution
Korbyt Anywhere enhanced the quality of Foundation Medicineโs digital signage while helping the company reduce time spent managing it.
- Effortless content management: Korbyt Anywhereโs content management system gave the Foundation Medicine communications team ultimate control of their displays. With Clever Playlists and content tags, the team could publish engaging content and automate its removal remotely from a centralized CMS. User roles and permissions allowed admins to provide system access and publishing abilities only to approved staff.
- Real-time signage distribution: With Sonar, an advanced Korbyt Anywhere feature, Foundation Medicine could reach remote and internal employees even when they werenโt in front of digital screens. Sonar distributes content via email, text messaging, intranet, employee portals, public websites, mobile apps, and more.
- Branded content layouts: Korbytโs vast library of pre-existing templates and custom content design tools helped cut down the time it took to create new content. Plus, corporate templates improved brand consistency, even when many team members contributed to signage content.
- Outstanding customer service: Korbyt provided the Foundation Medicine team with customer service tailored to its hybrid workforce. Korbytโs support team partnered with on-site staff when needed to ensure open tickets were addressed and technical issues were resolved promptly.
- Hardware flexibility: Supporting the largest ecosystem of player hardware in the industry, Korbyt seamlessly integrated with Foundation Medicineโs existing hardware.
Results
With Korbyt Anywhere, Foundation Medicine efficiently deployed modern digital signage across its new headquarters.
Result 1: Significant Time Savings
Korbytโs easy-to-use and flexible CMS empowered individual teams to upload content with ease. Korbyt eliminated the need for manual content resizing and reformatting with built-in automation that ensures assets fit all screens. And with the help of Korbytโs impressive customer service, digital signage updates required minimal intervention from Foundation Medicineโs team. The company used to spend two hours every week managing digital signage; with Korbytโs CMS, its staff needed only 20 minutes a weekโa reduction of over 80%.
Result 2: Localized, Diversified Content
Korbyt Anywhere helped Foundation Medicine effectively deliver content to the right audience at the right time. The CMS provided endless options for tagging, scheduling, and automating content based on screen location and other data-driven configurations. This ensured major announcements, such as town hall or employee resource group updates, reached all employees while department-specific content remained localized, preventing confusion among staff members
Result 3: Expanded Reach of Internal Communications
Korbyt unified the organizationโs messaging by coordinating digital signage with its intranet and other communications platforms without requiring the communications team to spend time creating and uploading content with varying specs for each platform.
Result 4: Timely and Relevant Messaging
Korbyt Anywhereโs user-friendly interface, pre-built templates, and design tools facilitated frequent
content updates with minimal user effort. Additionally, Clever Playlists automated content delivery with data-driven configurations, ensuring messages were pertinent to the audience and automatically removed once they expired.
Conclusion
The implementation of Korbyt digital signage at Foundation Medicine’s new headquarters was a
resounding success. Streamlining content management and increasing the number of screens saved significant time while enhancing the impact of internal communications.
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