Digital signage sets a new standard of corporate commitment to valuing every voice, a testament to the company’s respect and appreciation for its diverse workforce.
This manufacturing company’s decision to partner with Korbyt was driven by a desire to enhance employee engagement, a core value of its corporate culture. However, the organization faced a significant hurdle: Warehouse personnel, the largest segment of the workforce, relied on outdated communication methods like bulletin boards and printed memos, making it challenging to disseminate critical information. As a manufacturing enterprise with strict security protocols and limited communication channels, the company needed a solution that could effectively reach employees in their unique workplace environments.
This case study showcases how Korbyt Anywhere effectively addressed the communication challenges of a company with 11,000 employees across three continents. By deploying digital signage at all 90 office locations, the company saw improved engagement, motivation, and communication quality. Employees were empowered to stay informed and connected with vibrant displays and localized content. The initiative also led to the appointment of local engagement champions, further enhancing communication efforts. With Korbyt’s digital signage solutions, this company succeeded in increasing employee engagement and enhancing company culture.
Challenges
This company had several unique challenges in deploying an effective communications system:
- Expansive Network: The company needed a communications solution that could be effectively implemented across a vast global network of corporate properties that required diverse content.
- Technology Gap: Unlike office workers, warehouse employees were not issued company email addresses and lacked effective internet solutions in the warehouse. Communication problems were amplified by the ban on cell phones in the secure warehouse environment.
- Inconsistent Communication: Relying on daily meetings with shift managers, team huddles, and bulletin boards left communications across the organization limited and inconsistent. The new solution needed to excite employees, encouraging them to engage with relevant messaging that was regularly refreshed.
- Maximizing Real-Time Data: The company wanted to incorporate real-time data into its digital signage to enhance decision-making. Leaders were unsure of how to achieve seamless data integration from its existing tools to provide relevant information to employees.
The Korbyt Anywhere Solution
Korbyt Anywhere’s approach to digital signage established new standards for the company’s communication with its warehouse employees.
- Launchpads and Layouts: Korbyt’s intelligent content management system (CMS) powered the creation and publishing of visual information to the company’s digital signage. The company used predesigned content templates to create dynamic messages and publish content instantly for timely, relevant content delivery.
- Local, Diversified Communications: Korbyt Anywhere helped the company adapt content to each location for engaging messaging across its network. Clever playlists ensured that each branch had unique content without complex scheduling, and dynamic weather and localized content were customized for each area.
- Hardware Flexibility: Korbyt supported the company’s BrightSign hardware, known for its performance, reliability, and sustainability, enabling the effortless integration of existing and new displays, media players, and other hardware components.
- Seamless Data Integration: The Korbyt Anywhere solution streamlined operations with hundreds of turnkey data adapters for enterprise-grade applications and data sources, allowing for real-time data visualizations that enhance the relevance and impact of digital signage content.
- Enterprise-Level Security: Korbyt’s robust security controls protected sensitive data, maintained system availability, and ensured the accuracy and integrity of processing. Single sign-on (SSO) and user roles and permissions protected system access and simplified content approvals.
- Outstanding Customer Support: Korbyt’s experienced team ensured rapid deployment, quick resolutions, and continuous support to maximize the effectiveness of the company’s digital signage across its many locations. Korbyt provides best-in-class support with a real person resolution rate of 99.99% within 24 hours.
Results
With an intelligent CMS driving the creation and publishing of visual information, Korbyt Anywhere deployed digital signage in break rooms across 90 different locations.
Result 1: Elevated Recognition and Motivation
Digital signage empowered the company to feature employee appreciation content regularly, reminding employees that they were both seen and valued. Dynamic, localized content fostered a sense of inclusivity and belonging, underscoring the company’s sincere commitment to creating a unified and welcoming environment for all.
Result 2: Increased Employee Engagement
The positive employee reaction to the new digital signage prompted the organization to recruit 85 local “engagement champions,” who played a pivotal role in spearheading employee communications at each location. With predesigned templates at their disposal, these champions were able to easily update and share relevant content.
Result 3: Higher Standard of Communication
With digital signage improving company culture in the warehouse division, other departments began using digital signage to promote events, fundraisers, and corporate responsibility projects. Wellness, HR, and communications collaborated to increase the quality and frequency of content, driving engagement and fueling the company’s culture.
Result 4: Improved Quality of Life
Digital signage provided critical information about employee assistance programs, educational and health benefits, and other company initiatives. Placing consistent, vibrant, and recurring displays in the break room, separate from the distractions of the warehouse, ensured messages were accessible and digestible.
Conclusion
The Korbyt Anywhere solution has transformed the company’s standards for communicating with employees across the vast global organization. With increased employee engagement, elevated motivation, and a boost in company culture, digital signage has become management’s preferred communication method. Whether it shares vital benefits information, employee recognition, or a new company initiative, digital signage has connected warehouse employees with the rest of the organization at both a corporate and local level.
Korbyt Anywhere’s effective deployment here is a perfect example of how digital signage can be an unforgettable and integral part of an enterprise communications program. With powerful yet user-friendly capabilities, robust security, and exceptional customer service, Korbyt is the perfect partner for organizations searching for the future of employee engagement.
