Digital signage and interactive touchscreen displays transform the customer experience through intelligent visual communication.
In the highly competitive banking industry, a customer’s first experience has a lasting impact. When innovative technology facilitates the first interaction, service, or even glance, customers are keen to continue their engagement. The Bank of Ireland, a leader in the regional banking field, implemented a multimedia system to improve every aspect of the customer experience, starting from the initial point of contact and extending into routine transactions.
Bank of Ireland entered a strategic partnership with BT Ireland, a globally recognized communications service provider, to enhance its branch at Dublin City University. Collaborating with Korbyt Anywhere, BT Ireland developed a solution to strengthen the brand’s connection to its customers. With over 40 years of experience in enterprise digital signage, integrations expertise, and industry-leading response times, Korbyt Anywhere was the optimal choice to implement Bank of Ireland’s solution.
Opening Summary
Aiming to reach a student population that has always been a key demographic, Bank of Ireland knew it was imperative to stand apart from other financial institutions. In collaboration with Korbyt Anywhere and BT Ireland, the bank sought to create a better student banking experience and drive retail growth by upgrading the technology at its Dublin City University (DCU) branch.
This case study highlights the power of innovative technology in the customer experience and how institutions can leverage digital technology to achieve the ultimate brand expression. By working with trusted partners, Korbyt Anywhere developed a rich multimedia platform with real-time digital signage and interactive digital services.
Bank of Ireland deployed an effective multimedia system with unique specifications.
Advanced Multimedia Environment: Bank of Ireland wanted to develop an advanced multimedia platform featuring cutting-edge interactive elements and state-of-the-art digital signage. This platform surpassed basic setups by offering dynamic, immersive experiences that captivate customers at every interaction point.
Robust Network Architecture: Bank of Ireland prioritized the implementation of a robust network architecture to ensure seamless connectivity and optimal performance across all customer touchpoints. This infrastructure was designed to withstand high traffic volumes and fluctuations, guaranteeing uninterrupted access to digital services and content.
Unique Content Strategy: The Bank of Ireland implemented a content strategy tailored to the DCU branch, focusing on delivering timely, location-specific content. The bank refreshed the content constantly to maintain engagement and ensure customers were consistently provided with valuable information and promotions.
Individualized Customer Engagement: Recognizing the importance of personalized experiences, the Bank of Ireland developed a system catering to each customer. By leveraging data analytics and customer insights, the bank customized interactions and offers to each customer’s unique preferences and behaviors, fostering deeper connections and loyalty.
How Korbyt Anywhere Made It Possible
The Korbyt Anywhere solution, in partnership with BT Ireland, incorporated specific features tailored to the Bank of Ireland’s branch at Dublin City University, including:
Omnichannel Engagement: The solution enabled a unified communication strategy across digital signage and interactive screens to create a comprehensive and cohesive system of customer touchpoints and enhanced the banking experience for DCU students and other community members.
Content Management System (CMS): With Korbyt Anywhere’s intelligent CMS, Bank of Ireland could easily create, manage, and publish content tailored to the university population. With customizable designs, the bank effectively shared timely, relevant information about campus events, banking services, and promotions.
Campus Environment Integration: By leveraging BT Ireland’s network technology expertise, Korbyt Anywhere seamlessly integrated with the campus environment. The deployment of cutting-edge digital signage and interactive displays helped create a modern and engaging banking experience in the university setting.
Personalized Data Delivery: Through data integrations and machine learning, Korbyt Anywhere enabled Bank of Ireland to personalize its content with data-driven insights. This approach enhanced customer engagement and experience by sharing content unique to each audience’s preferences and needs.
Central Management: With multiple customer touchpoints, central management was essential for easy content updates and brand consistency. Korbyt Anywhere’s centralized content management system helps the Bank of Ireland maximize the effectiveness of its initiatives.
Results
With its fully connected solution, the Bank of Ireland demonstrates a radical and innovative example of what can be achieved by leveraging the latest digital technologies, including:
Result 1: Highly Engaging Customer Experience
Bank of Ireland has embedded itself in the DCU community with a state-of-the-art branch, engaging customers from the first glance. The banking experience is easily accessible to community members and structured to be enticing. Modern digital signage welcomes customers, and touchscreen-filled walls share information and encourage student engagement.
Result 2: Uncompromising Performance and Uptime
Optimized network connectivity was crucial to the success of the project. Korbyt Anywhere used BT Ireland’s Class of Service tools to guarantee digital signage content was always prioritized on the bank’s network. As a result, network uptime reached 99.5%.
Result 3: More Frequent and Effective Messaging
Built for communications, Korbyt Anywhere’s agile system empowered the Bank of Ireland to refresh its content 40% more frequently. This ensured that students received the most timely, relevant messages and that the bank maximized the value of its digital signage throughout the branch.
Result 4: Strategic Campaign Management
The agility of the Korbyt Anywhere platform enabled Bank of Ireland to centrally manage cross-promotional campaigns, aligning marketing efforts with campus activities and events. For example, the bank followed a prime-time TV advert with next-day messaging on the campus screens. This strategic alignment maximized the effectiveness of marketing initiatives, ensuring that messaging resonates with the university audience.
Conclusion
The strategic partnership between Korbyt Anywhere, BT Ireland, and Bank of Ireland is an innovative example of leveraging the latest digital technologies to reshape the customer experience. By investing in a modern customer communications solution, Bank of Ireland has integrated itself into the campus community, helping it reach a key customer base in the university population at DCU.
This innovative communication strategy achieved remarkable success, evidenced by a 28% increase in student engagement. With the help of Korbyt Anywhere, the Bank of Ireland stands as a prime example of what is possible when banks put the customer experience at the forefront.
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To find out how your regional bank can transform the customer experience and improve organizational efficiency, email sales@korbyt.com or request a demo.
